The transformative power of 'What if?'
- CharlotteLittlejones
- Nov 7
- 3 min read
Updated: Nov 10

Yesterday I had the privilege of attending Brighton Summit, the theme of which was 'What if?" It was an incredibly inspirational event with motivational speakers and opportunities to take part in creative workshops and network with the local community.
We heard from BBC journalist Clive Myrie, campaigner and Chancellor Baroness Lola Young, and Scamp and Dude CEO Jo Tutchenor who reflected on the "what ifs?" of their lives and careers.
In coaching that simple question "what if?" can transform a conversation, spark new perspectives and open the door to change.
When"what if?"can help
When "what if?" questions can deepen conversations and inspire action:
Considering options
Gaining confidence
Problem-solving
Building resilience
Reframing
Challenging limiting beliefs
Overcoming obstacles
Goal setting
Reflection
Visioning
Scenario planning
Options
When we face challenges, our thinking can become fixed on obstacles or past failures. Asking "what if?" interrupts this pattern by inviting us to consider an alternative scenario. It encourages curiosity rather than judgment. It can shift the focus from problem to possibilities.
Not everyone is as quick to see the positives in the "what if?" question and instead find it anxiety-inducing; their brain taking them to a place of perceived threat or danger, particularly if they have experienced uncertainty. The brain doesn’t always distinguish between imagined threat and real danger — so a ‘what if’ can feel like a cliff edge.
Reframe with a 'but what if that didn't happen?'… and"what if there was a good outcome?” and it becomes a question of imagination. And imagination is where transformation begins.
This simple shift encourages the client to imagine a future that aligns with their values and passions and motivates action. It helps them see that their current situation is not the only option.
Building confidence through possibility
Fear of failure or uncertainty can hold clients back from pursuing goals. "What if?" questions help build confidence by allowing clients to rehearse success mentally.
For instance, a client hesitant to speak publicly could be asked: "What if your presentation goes better than expected? How would that feel?" This encourages them to visualise success and reduces anxiety. Imagining positive possibilities helps clients replace fear with hope and motivation. It prepares them mentally to take risks and embrace challenges.
Encouraging creative problem-solving
Clients often want to solve problems or make decisions. "What if?" stimulates creative thinking by opening up multiple options instead of focusing on a single solution.
Consider someone struggling with time management. Asking, "What if you had an extra hour each day? How would you use it?" encourages them to think about priorities and time allocation differently. It can lead to practical ideas like delegating tasks, setting boundaries, or eliminating distractions.
By exploring "What if?" scenarios, we can develop flexible thinking and become more resourceful in overcoming obstacles.

Challenging limiting beliefs
Many people carry limiting beliefs that restrict their growth. These beliefs often sound like "I can't do this" or "This will never work." "What if?" questions challenge these assumptions gently and invite exploration.
"What if the belief that you’re not good enough isn’t true? What evidence do you have to support a different view?" This encourages clients to examine their beliefs critically and consider alternative narratives. Limiting beliefs can be replaced with empowering thoughts that support progress and self-confidence.
Using "What if?" consistently helps clients develop a mindset open to growth and change.
Building resilience
Life often presents setbacks. "What if?" questions help clients build resilience by encouraging them to see challenges as opportunities for learning and growth.
For example, after a failed project, a coach might ask, "What if this experience taught you something valuable? What could that be?" This reframes failure as feedback rather than defeat.
Clients learn to adapt, bounce back, and maintain motivation even when things don’t go as planned.
The question "What if?" holds remarkable power. It opens minds, challenges limits, and inspires new possibilities. By inviting clients to imagine different futures, potential can be unlocked that might otherwise remain hidden.
Using "What if?" encourages creative problem solving, builds confidence, and fosters resilience.
What if you could make one small change today?
If you're ready to explore your "what ifs?" please feel free book a call.
Hope to speak soon,
Charlie








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